9 C
Berlin
Dienstag, Dezember 17, 2024

Disney raises price on ad-free Disney+ 38% as part of new pricing structure

Inhaltsübersicht


The Disney+ website on a laptop computer in the Brooklyn borough of New York, US, on Monday, July 18, 2022.

Gabby Jones | Bloomberg | Getty Images

Disney unveiled a new pricing structure that incorporates an advertising-supported Disney+ as part of an effort to make its streaming business profitable.

Starting Dec. 8 in the U.S., Disney+ with commercials will be $7.99 per month — currently the price of Disney+ without ads. The price of ad-free Disney+ will rise 38% to $10.99 — a $3 per month increase.

The price of Hulu without ads will rise by $2 per month, from $12.99 to $14.99, effective as of Oct. 10. Hulu with ads will go up by $1 per month, rising from $6.99 to $7.99.

Disney announced last month that ESPN+ with ads would go up 43% to $9.99 per month.

The price increases reflect the growing operating loss for Disney’s streaming services. Disney+, Hulu and ESPN+ combined to lose $1.1 billion in the second quarter, $300 million more than the average analyst estimate, reflecting the higher cost of content on the services.

Average revenue per user for Disney+ decreased by 5% in the quarter in the U.S. and Canada due to more customers taking cheaper multi-product offerings.

Overall, the company’s quarterly results, also announced Wednesday, beat analysts‘ expectations on the top and bottom lines. Disney+ subscriptions rose to 152.1 million during the most recent period, higher than Wall Street’s projections of 147 million.

Bundled pricing

Disney also announced new bundle prices incorporating its Disney+ product with commercials.

For existing customers only, a bundle of Disney+ without ads and Hulu and ESPN+ with ads will increase by $1, from $13.99 to $14.99.

The price of a bundle of Disney+, Hulu and ESPN+, all with ads, will be $12.99, or $1 lower than the current Disney bundle price.

Consumers will be able to purchase a Disney+ and Hulu bundle for $9.99 per month with commercials. That’s a discount to paying for Disney+ and Hulu with ads separately.

The price of a no-ad Disney+ and no-ad Hulu, with ESPN+, will be $19.99 per month.



Source

Lucy Milton
Lucy Miltonhttps://dutchbullion.de/
Ich bin Lucy Milton, ein Technik-, Spiele- und Auto-Enthusiast, der seine Expertise zu Dutchbullion.de beisteuert. Mit einem Hintergrund in KI navigiere ich durch die sich ständig weiterentwickelnde Tech-Landschaft. Bei Dutchbullion.de entschlüssle ich komplexe Themen, von KI-Fragen bis hin zu den neuesten Entwicklungen im Gaming-Bereich. Mein Wissen erstreckt sich auch auf transformative Automobiltechnologien wie Elektrofahrzeuge und autonomes Fahren. Als Vordenker setze ich mich dafür ein, diese Themen zugänglich zu machen und den Lesern eine verlässliche Quelle zu bieten, um an vorderster Front der Technologie informiert zu bleiben.

Verwandte Beiträge

- Advertisement -
- Advertisement -

Neueste Beiträge